About the Course

Are you ready to take your career to the next level?

This course is your opportunity to strategically identify and focus on what you do best - your superpowers!

Let's Nail Your


This course is for ambitious people who are ready to take their career to the next level. How? By establishing their identity, their Personal Brand.

Ever notice how some people introduce themselves with confidence? Wouldn’t you love to be that person who knows exactly what to say, whether it’s in a meeting, during small talk at a cocktail party, or when you're "on stage"?

YOU can be that person.

In this course, you will:

  • Learn the "strategic principles" of Personal Branding (context, definitions, and examples - what you need to know!)
  • Be guided step-by-step through a sequence of critical inputs to your Personal Brand.
  • Learn to articulate the things that make you unique - your superpowers.
  • BONUS: You will learn a framework to introduce yourself in any context.
  • ...and more!

Your Instructor: Dr. Andrea Wojnicki

Communication coach Dr. Andrea Wojnicki earned her Doctorate from Harvard Business School, where her dissertation focused on consumer psychology and interpersonal communication. (She's still obsessed with understanding why you said whatever you just said!)

Andrea created Talk About Talk as a learning platform to help ambitious executives catapult their careers by improving their communication skills. 

Over her career, Andrea served on the faculty at the University of Toronto where she taught MBA students, she authored several academic papers and HBS cases, and she worked as a brand manager at Kraft. Recently through Talk About Talk, Andrea has been coaching executives all over the world on topics such as personal branding, overcoming imposter syndrome, networking, listening, storytelling, and demonstrating leadership.

This PERSONAL BRANDING course sits squarely at the intersection of Andrea's expertise: strategic branding, social psychology, and interpersonal communication.


“Previously I had a hard time finding my authentic voice.  Developing my Personal Brand with Andrea has been transformational. We went deep, into the early experiences that shaped me, my values, what I will fight for, what I am against. The exercises were imaginative and fun but also highly effective!  The process Andrea created unlocked my confidence to share who I am, what I care about and how I can help clients. I highly recommend Andrea for anyone who wants to nail their personal brand and learn how to communicate it to the world.”

Lindsey, agency partner & entrepreneur

“Andrea's Personal Branding content is incredibly empowering, teaching you to identify and embrace your uniqueness whilst learning how to harness these attributes as your own personal super power. The stuff they don't teach you as you're climbing up the corporate ladder. Andrea is highly motivating and engaging.”

Lorna, global chief of staff, big 4 audit firm

“Andrea, thank you for a terrific job. Your “super powers" are your honesty, mindfulness and caring to learning. This was one of the best learning sessions our team has ever had.” 

Marc, president, research firm

Content Overview
  • Essential definitions and context for Personal Branding
  • Examples of Personal Branding success & failures
  • Step-by-step guidance through the 5-steps to create your Personal Brand
  • Do's & don'ts, including the #1 most common mistake people make with their Personal Brand
  • Your Personal Branding Template to keep updated as your career progresses

What's Included
  • Ten instructional videos that you can pause and re-play
  • Your Personal Branding template
  • A comprehensive, printable course workbook to guide and organize the development of your Personal Brand.
  • Practical checklists and quizzes to help you track your progress.
Bonus Content!

Once you've covered the course material and articulated your Personal Brand, Dr. Andrea Wojnicki will share a framework for how introduce yourself. This is NOT a script, but rather a template that will help you confidently introduce yourself, in any context!

Course Curriculum

  INTRODUCTION to the Course
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  Your PRIMER on Personal Branding
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  STEP 1: OUTSIDE IN - "What do others think of me?"
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  STEP 2: SELF-ASSESSMENT - "What do I think?"
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  STEP 3: ARCHETYPES - "Which archetype describes me?"
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  STEP 4: PERSONALITY TESTS - Where am I "off the charts"?
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  BONUS: How to Introduce Yourself - in any context
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  What's Next?
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Pricing & details:

What is Talk About Talk?

Talk About Talk is an online learning platform focused on COMMUNICATION SKILLS. Dr. Andrea Wojnicki started Talk About Talk as a resource to help ambitious executives get noticed for the right reasons.

At talkabouttalk.com you'll find:

  • the bi-weekly podcast with over 90 episodes
  • the free weekly communication skills newsletter
  • corporate workshops
  • 1-on-1 coaching
  • and online courses like this!

FAQs - Frequently Asked Qs

Q: How long does the course take? Are there set dates & times for this course?

A: This course is SELF-PACED and you can access it for one year from the date you register for the course. So you can start whenever you like and run through the curriculum as quickly or as slowly as you like.

Each "Step" should take you 1-2 hours of focused time to complete. That includes watching the video, writing, thinking, and taking the quiz. Of course, you can always spend more time on each step, and you can even go back and repeat a step.

Looking for more guidance in terms of timing? We suggest you take 2-7 days for each of the five steps, to truly internalize each of the inputs to your Personal Brand. So that’s a total of between 10 days up to 6 weeks. Again - it’s up to you!

Q: Why should I focus on my Personal Brand?

A: People with a strong personal identity feel an elevated sense of confidence in everything they do, from day-to-day interactions to important presentations. Once you've articulated your Personal Brand, you'll also have more control over your narrative - starting with how you introduce yourself! You'll also have more insight to reference when you're making career and other important decisions. When you learn to articulate your Personal Brand, you can lean-in to your superpowers!

Q: Is this course focused on my PERSONAL brand, my PROFESSIONAL brand, or both?

A: Definitely both! You are a multi-dimensional person with many roles, skills, and relationships. Your Personal Brand encompasses your whole, authentic self.

Q: What makes this Personal Branding course different?

A: While other courses focus on things like trying to make you into a social media influencer, this course is solely focused on YOU. You will be guided through a sequence of exercises to help you articulate your unique skills, experiences and passions. At the end of this course, you will be able to confidently articulate your superpowers!

Q: What’s included in the course? 

A: This comprehensive course includes video lectures from Dr. Andrea Wojnicki, a comprehensive, printable workbook, checklists, quizzes and templates!

Most importantly, you will create a "Personal Branding document" that you can keep and update for the rest of your life!

Q: Is the course guaranteed?

A: We are committed to your satisfaction… that’s an important part of our brand! If you are not satisfied, please contact [email protected] and we will make it right.

Are you ready to nail your Personal Brand?

Let's do this! Let's articulate your superpowers.