Are you ready to take your career to the next level?
This course is your opportunity to strategically identify and focus on what you do best - your superpowers!
Let's Nail Your Personal Brand
This course is for ambitious people who are ready to take their career to the next level.
How? By establishing their professional identity; their Personal Brand.
Ever notice how some people introduce themselves with confidence?
Wouldn’t you love to be that person who knows exactly what to say, whether it’s in a meeting, during small talk at a cocktail party, or when you're "on stage"?
In this course, you will:
- Learn the "strategic principles" of Personal Branding (context, definitions, and examples - what you need to know!)
- Be guided step-by-step through a sequence of critical inputs to your Personal Brand.
- Learn to articulate the things that make you unique - your superpowers.
- BONUS: You will learn a framework to introduce yourself in any context.
- ...and more!
Dr. Andrea Wojnicki
Dr. Andrea Wojnicki is a renowned executive communication coach, speaker and podcaster. She earned her Doctorate of Business Administration from Harvard Business School, where her research focused on consumer psychology and interpersonal communication.
Over the course of her career, Andrea taught in the MBA program at the University of Toronto, she worked in brand management, and she served on several boards. She has delivered keynote addresses at conferences and events around the world, in-person and online. Her energetic and interactive speaking style has made her a sought-after speaker and coach on topics such as communicating with confidence, demonstrating leadership, body language, and the power of personal branding.
Andrea created Talk About Talk to help ambitious executives catapult their careers by improving their communication skills through 1-on-1 coaching, corporate workshops, and online courses. She also shares her thought leadership as an Inc. magazine columnist and as the host of the popular bi-weekly “Talk About Talk” podcast, with over 150 episodes and counting.
Testimonials
“Previously I had a hard time finding my authentic voice. Developing my Personal Brand with Andrea has been transformational. We went deep, into the early experiences that shaped me, my values, what I will fight for, what I am against. The exercises were imaginative and fun but also highly effective! The process Andrea created unlocked my confidence to share who I am, what I care about and how I can help clients. I highly recommend Andrea for anyone who wants to nail their personal brand and learn how to communicate it to the world.”
Lindsey, agency partner & entrepreneur
“Andrea's Personal Branding content is incredibly empowering, teaching you to identify and embrace your uniqueness whilst learning how to harness these attributes as your own personal super power. The stuff they don't teach you as you're climbing up the corporate ladder. Andrea is highly motivating and engaging.”
Lorna, global chief of staff, big 4 audit firm
“Andrea, thank you for a terrific job. Your “super powers" are your honesty, mindfulness and caring to learning. This was one of the best learning sessions our team has ever had.”
Marc, president, research firm
Content Overview
- Essential definitions and context to understand Personal Branding
- Examples of Personal Branding success & failures
- Step-by-step guidance through the 5-steps to create your Personal Brand
- Do's & don'ts, including the #1 most common mistake people make with their Personal Brand
- Your Personal Branding Template to keep updated as your career progresses
-
and more...
What's Included
- Ten instructional videos that you can pause and re-play
- Your Personal Branding template
- A comprehensive, printable course workbook to guide and organize the development of your Personal Brand.
- Practical checklists and quizzes to help you track your progress.
Bonus Content
Once you've covered the course material and articulated your Personal Brand, Dr. Andrea Wojnicki will share a framework for how introduce yourself. This is NOT a script, but rather a template that will help you confidently introduce yourself, in any context!
Course Curriculum
FAQs - Frequently Asked Qs
Q: How long does the course take? Are there set dates & times for this course?
A: This course is SELF-PACED and you can access it for one year from the date you register for the course. So you can start whenever you like and run through the curriculum as quickly or as slowly as you like.
Each "Step" should take you 1-2 hours of focused time to complete. That includes watching the video, writing, thinking, and taking the quiz. Of course, you can always spend more time on each step, and you can even go back and repeat a step.
Looking for more guidance in terms of timing? We suggest you take 2-7 days for each of the five steps, to truly internalize each of the inputs to your Personal Brand. So that’s a total of between 10 days up to 6 weeks. Again - it’s up to you!
Q: Why should I focus on my Personal Brand?
A: People with a strong personal identity feel an elevated sense of confidence in everything they do, from day-to-day interactions to important presentations. Once you've articulated your Personal Brand, you'll also have more control over your narrative - starting with how you introduce yourself! You'll also have more insight to reference when you're making career and other important decisions. When you learn to articulate your Personal Brand, you can lean-in to your superpowers!
Q: Is this course focused on my PERSONAL brand, my PROFESSIONAL brand, or both?
A: Definitely both! You are a multi-dimensional person with many roles, skills, and relationships. Your Personal Brand encompasses your whole, authentic self.
Q: What makes this Personal Branding course different?
A: While other courses focus on things like trying to make you into a social media influencer, this course is solely focused on YOU. You will be guided through a sequence of exercises to help you articulate your unique skills, experiences and passions. At the end of this course, you will be able to confidently articulate your superpowers!
Q: What’s included in the course?
A: This comprehensive course includes video lectures from Dr. Andrea Wojnicki, a comprehensive, printable workbook, checklists, quizzes and templates!
Most importantly, you will create a "Personal Branding document" that you can keep and update for the rest of your life!
Q: Is the course guaranteed?
A: We are committed to your satisfaction… that’s an important part of our brand! If you are not satisfied, please contact [email protected] and we will make it right.