Are you ready to take your career to the next level?
This course is your opportunity to strategically identify and focus on what you do best - your superpowers!
Let's Nail Your Personal Brand
This course is for ambitious people who are ready to take their career to the next level.
How? By establishing their professional identity; their Personal Brand.
Ever notice how some people introduce themselves with confidence?
Wouldn’t you love to be that person who knows exactly what to say, whether it’s in a meeting, during small talk at a cocktail party, or when you're "on stage"?
In this course, you will:
Learn the "strategic principles" of Personal Branding (context, definitions, and examples - what you need to know!)
Be guided step-by-step through a sequence of critical inputs to your Personal Brand.
Learn to articulate the things that make you unique - your superpowers.
BONUS: You will learn a framework to introduce yourself in any context.
...and more!
Dr. Andrea Wojnicki
Dr. Andrea Wojnicki is a renowned executive communication coach, speaker and podcaster. She earned her Doctorate of Business Administration from Harvard Business School, where her research focused on consumer psychology and interpersonal communication.
Over the course of her career, Andrea taught in the MBA program at the University of Toronto, she worked in brand management, and she served on several boards. She has delivered keynote addresses at conferences and events around the world, in-person and online. Her energetic and interactive speaking style has made her a sought-after speaker and coach on topics such as communicating with confidence, demonstrating leadership, body language, and the power of personal branding.
Andrea created Talk About Talk to help ambitious executives catapult their careers by improving their communication skills through 1-on-1 coaching, corporate workshops, and online courses. She also shares her thought leadership as an Inc. magazine columnist and as the host of the popular bi-weekly “Talk About Talk” podcast, with over 150 episodes and counting.
Testimonials
“Previously I had a hard time finding my authentic voice. Developing my Personal Brand with Andrea has been transformational. We went deep, into the early experiences that shaped me, my values, what I will fight for, what I am against. The exercises were imaginative and fun but also highly effective! The process Andrea created unlocked my confidence to share who I am, what I care about and how I can help clients. I highly recommend Andrea for anyone who wants to nail their personal brand and learn how to communicate it to the world.”
Lindsey, agency partner & entrepreneur
“Andrea's Personal Branding content is incredibly empowering, teaching you to identify and embrace your uniqueness whilst learning how to harness these attributes as your own personal super power. The stuff they don't teach you as you're climbing up the corporate ladder. Andrea is highly motivating and engaging.”
Lorna, global chief of staff, big 4 audit firm
“Andrea, thank you for a terrific job. Your “super powers" are your honesty, mindfulness and caring to learning. This was one of the best learning sessions our team has ever had.”
Marc, president, research firm
Content Overview
Essential definitions and context to understand Personal Branding
Examples of Personal Branding success & failures
Step-by-step guidance through the 5-steps to create your Personal Brand
Do's & don'ts, including the #1 most common mistake people make with their Personal Brand
Your Personal Branding Template to keep updated as your career progresses
and more...
What's Included
Ten instructional videos that you can pause and re-play
Your Personal Branding template
A comprehensive, printable course workbook to guide and organize the development of your Personal Brand.
Practical checklists and quizzes to help you track your progress.
Bonus Content
Once you've covered the course material and articulated your Personal Brand, Dr. Andrea Wojnicki will share a framework for how introduce yourself. This is NOT a script, but rather a template that will help you confidently introduce yourself, in any context!